Why Offer Microdermabrasion?
Provider cost for microdermabrasion can be as low as $40 in supplies. But the average cost of microdermabrasion therapy per patient is about $148, according to 2013 statistics from the American Society of Plastic Surgeons. The cost of microdermabrasion treatment can vary. The average fee referenced above does not include anesthesia, facilities or other related expenses. These can be billed separately at the discretion of the provider.
Convenient and virtually painless, the microdermabrasion procedure takes only 30 to 60 minutes and is commonly referred to as the “lunch hour facial.” On average, patients should expect to pay between $75 and $100 per microdermabrasion treatment, which considering the time required to administer treatment, equates to high profitability. A patient might need between five and 12 treatments, in total. These are often spaced two to three weeks apart. Many other periodic maintenance treatments might be required subsequent to the initial treatment regimens.
Microdermabrasion can be performed by a plastic surgeon as well as by a registered nurse or aesthetician. Some practitioners recommend an additional individualized skin care program, which might require the patient to buy products such as cleansers, masques and moisturizers. These can cost up to $200.
Why Offer Pain Management Treatments?
The US market for pain management devices will continue to expand and reach a value of nearly $2.7 billion by 2022. This is due to an increased focus on pain management as a result of the Centers for Medicare & Medicaid Services incentives for facilities with high patient satisfaction ratings as well as pain research initiatives from the Affordable Care Act.
Typical pain management costs are as follows:
• For mild, shorter-term pain, a provider might recommend over-the-counter drugs such as Acetaminophen and nonsteroidal anti-inflammatory drugs (NSAIDs) such as ibuprofen. These cost anywhere between $5 and$25, depending on the quantity and whether the patient buys a name brand or its generic equivalent.
• Provider prescription medications for relief of ongoing, severe pain can include anticonvulsants , such as carbamazepine or Tegretol. These cost about $53 for 30, 100 mg capsules. Provides might also prescribe antidepressants like Amitriptyline costing $12 for 30, 10 mg tablets. Opiate pain relievers such as hydrocodone (Norco, Vicodin) cost an average $18 for 30, 325 mg tablets.
• A physician may refer a patient to a pain center, in which a team of health professionals create a treatment plan, which might incorporate professionals from different disciplines. According to Marketdata Enterprises, a market-research firm, the average cost of such a pain program is $4,873. Fees are based on the procedures involved and complexity of the problem. For example, an initial consultation might be $225, but required monthly office visit could cost $195 each, and additional treatments might also be needed.
• Equipment and devices used to fight chronic pain differ in cost. For example, carrying a Transcutaneous Electrical Nerve Stimulators (which is a battery-operated units connected to the skin that emit electrical impulses to block pain signals), only cost in the neighborhood of $100.
Why Offer Sclerotherapy?
Sclerotherapy is used for relief of varicose veins. It is a gold standard for treatment of leg veins, and costs about $354 for the initial treatment and $150 for additional or succeeding sessions. The procedure takes anywhere between 5 to 30 minutes depending on the number of veins being treated. Other providers charge as much as $600 per session. The recommended national average is between $250 and $500 per session, but doctors are free to work out their own charges in a free market economy.
Medicare suggested costs conducted in doctors’ offices are as follows:
• Injection therapy of vein costs minimum $159
• Injection therapy of multiple veins costs minimum of $181
• Ultrasonic guidance for needle placement costs $209
Medicare costs for procedures conducted within a health care facility are as follows:
• Injection therapy of vein costs minimum $88
• Injection therapy of multiple veins costs minimum of $103
• Ultrasonic guidance for needle placement costs $209
Profit margins for individual procedures vary depending on local reimbursement structures, whether equipment is owned or leased, methods of payment for support staff, and facility utilization contracts. Usually, performing approximately 200 or more procedures a year is associated with a high profit margin. The initial estimated equipment costs is $20,000. Procedures conducted on a few patients can easily recover this expense. Other price suggestions are depicted in the table below:
Why Offer Skin Rejuvination Treatments?
Innovative laser technologies for skin rejuvenation offer deeper and more aggressive penetration of the skin than traditional skin rejuvenation lasers, stimulating optimal collagen remodeling for the ultimate in skin resurfacing. These treatments effectively improve tone, tightening and texture of the skin by reducing the appearance of fine lines, uneven texture, dyschromia, skin laxity as well as moderate to deep wrinkles and scars. The treatments offer high profit margins as the average ablative skin resurfacing treatment typically retails for about $2,500 and above.
In this procedure, an abrasive instrument is used to mechanically sand the skin to remove some of the top skin layer (epidermis) and stimulate new skin growth. By removing the outer skin layers and smoothing the treated skin the physician can achieve a rejuvenated appearance.
In a countries with free market economies such as the United States, the charges may vary from provider to provider. For example, the fee for procedures such as ablative skin resurfacing or rejuvenation per patient might be $2,500 and for non-ablative skin resurfacing the minimum recommended charge would be $1,025. Nevertheless some physicians do charge as much as $3,000 and $2,500 for the two procedures, respectively. Rejuvenation machines cost between $500 and $5,000 depending on the quality.
Why Offer Sleep Apnea Treatment?
Sleep apnea occurs when the muscles in the back of the throat relax. This causes an airway obstruction that can stop a person’s breathing for several seconds, even minutes. It causes restless sleep and, sometimes, dangerously-low blood oxygen levels. One form of treatmentfor this condition is a laser and RF procedure, which costs a minimum of $3,500. This treatment is used to tighten the muscles of the soft palate to reduce vibration during sleep. One single night spent at a hospital sleep lab as part of sleep apnea treatment can cost up to $1,900, besides the cost for the actual procedure.
The Harvard Medical School Division of Sleep Medicine claims that unmanaged moderate to severe sleep apnea is estimated to cost an incremental $2,700 to $3,000 in treatment costs, annually. This is the average incremental cost only. But individual provider prices have continued to steadily increase from $1,661 in 1996 to about $4,000 in 2010.
The other most common treatment for sleep apnea applies continuous positive airway pressure or CPAP. A machine is used to deliver air through a mouthpiece all night. For patients who cannot tolerate CPAP researchers at Stanaford University suggest laser-assisted uvulopalatoplasty surgery. But the efficacy of this surgery has received mixed scientific reviews. Some scientists claim that the condition tends to recur a year or so after surgery. The minimum patient cost for the surgery is $3,500. Sometimes people who have had this surgery are also required to procure and use a CPAP machine after all.
The American Sleep Apnea Association places the minimum cost for diagnosing and treating sleep apnea at a minimum of $1,000, but acknowledges that as the treatment is ongoing the cost is also increasing. In some cases treatment using CPAP is between $2,000 and $3,000 per unit cost. The profit margin range is between 25% and 40% depending on the region the patient lives in and the type of provider. With continuous increase in obesity rates, which is a risk factor for sleep apnea, the treatment costs are likely to keep escalating.
Why Offer Teeth Whitening?
Teeth whitening is a common form of dental bleaching, which according to the FDA, restores natural tooth color. Practices can provide these types of services with relatively low overhead considerations, resulting in high profitability. As an example, profit margin on Crest Whitestrips Supreme is quite high because the product cost for practices is as low as $31. However, the price for patients to procure the whitening kit is typically $55. This gives the provider a profit margin of $24 on every kit sold in the practice. The entire $24 per kit is counted as profit because Crest Whitestrips Supreme requires no doctor time.
Below is an example of profit margin analysis:
• 32 kits of Crest Whitestrips Supreme dispensed per month, (approx. 2 kits x 4 days workweek x 4 weeks a month)
• An average cost to the practice of $31 per kit.
• A recommended cost to the patient of $55 per kit.
• An average net profit of $24 per kit.
Based on these figures, a practice that dispenses 32 whitening kits each month will generate revenues of $21,120 per year (32 kits x $55 patient fee x 12 months). The result is an overall profit of $9,216 (revenue minus overhead) annually for the practice. For a practice that averages $400,000 a year in production, an increase of 12% in revenue from introducing professional whitening kits translates into increased production reaching $448,000 a year, which is a $48,000 increase. Due to the low overhead involved with adding Crest Whitestrips to the service mix, practices can count on more than 50% of that $48,000 as additional profit.